CNH Industrial: Innovative Heritage, Diverse Brands
CNH Industrial, a key player in the world of agricultural and construction machinery, was created through the merger of CNH Global and Fiat Industrial. This merger brought an impressive range of brands under one roof, including Case CE, Case IH, New Holland and Steyr. These brands are known for their quality, reliability and innovation in the agriculture and construction industries.
Formation through merger: CNH Global and Fiat Industrial
CNH Industrial was born as a result of the merger of CNH Global and Fiat Industrial. This strategic move in 2013 brought together two strong players in the industry to create a company with global reach and deep expertise.
Brand portfolio: Case CE, Case IH, New Holland, Steyr
CNH Industrial relies on an impressive portfolio of brands that reflect the diversity of the industry.
Case CE (Construction Equipment) : A synonym for high-performance construction machines that are used on construction sites worldwide. Case CE stands for quality and efficiency in the construction industry.
Case IH : Specializing in agricultural technology, Case IH offers innovative solutions for modern agriculture. The brand stands for performance, precision and advanced agricultural technology.
New Holland : As one of the world’s leading manufacturers of agricultural machinery, New Holland offers a wide range of agricultural products. The brand is known for its innovations and advanced solutions.
Steyr : With a long tradition in agriculture, Steyr stands for reliable tractors and agricultural machinery. The brand combines tradition with the latest technology.
Spin-off of the Iveco Group in 2022
The Iveco Group, part of CNH Industrial, was a major player in the commercial vehicle sector. However, in 2022, the Iveco Group was spun off from CNH Industrial. This step enabled a targeted focus on the individual strengths and strategic goals of both companies.
CNH Industrial remains a pioneer in the industry by offering a wide range of solutions for agriculture and construction. The Case CE, Case IH, New Holland and Steyr brands continue to lead the way in their respective segments and underline CNH Industrial’s commitment to innovation, quality and customer satisfaction.
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